When we want to choose the perfect glass bottle for perfume, packaging is the first consideration. By packaging, we mean the way products are packaged and presented, designed to make them easy to use and transport, but especially pleasing to the eye and appealing to consumers. In fact, in the perfume and beauty markets, packaging is a key factor in persuading consumers during the purchase process. One of its main functions is to support the brand and communicate the idea behind the product.
Why is it such an important factor for the brand?
Because the brand of perfume is the most impressive element in consumers' minds, if we can build loyalty to our perfume brand, they will be more likely to buy it than other brands. Because of this, packaging must be appropriate to the product and brand image. Investing time and resources into bottle development can make the difference between the success or failure of a perfume brand.
What is the perfect packaging for a perfume?
Product packaging is the most direct aspect that consumers see when preparing to buy perfume. Packaging can be very different, depending on shape, capacity and finish. The possibilities for decorating glass perfume bottles are endless and creativity becomes an essential element in making our products as original as possible. If we are creative enough to make our bottles look good and personalised, we are already doing well. In fact, the appearance of the product will appear to be very brand specific. For example, a perfume bottle designed for a teenage target audience will have a completely different image than a perfume bottle aimed at businessmen.
What are the types of packaging for perfumes available in the market?
We can mainly distinguish between two types of packaging:
Custom packaging ensures you get a unique, recognisable package that is often adopted by the most famous brands. However, this packaging is very expensive in terms of time and resources compared to standard packaging.
Bottles are also available in a variety of forms and sizes from standard packaging. Often they use simple shapes, such as those cylindrical, square or rectangular, and 30, 50 or 100 ml containers that are easy to shape without having to create new molds.
Advice
Choose one of our standard packages for your perfume. To make it truly unique, we recommend you try our 360° personalized service. We have chosen a network of the best professionals in the industry to give you total support in creating and customizing packaging. A custom-made standard bottle can achieve the same results on the consumer as a made-to-order bottle, but with less investment and faster time to market. For companies, there are other advantages. For example, you can create temporary test products to test market reactions and try different decorating schemes. You can also easily order samples, and the minimum order is lower than for custom perfume bottles. We can then apply further changes before we finally bring the product to market: by doing so, we will have more possibilities to enhance the success of the brand.
Here at SHNAYI welcome you to join for further exploration of the selection and distinction of perfume bottles. As an expert focusing on one-stop perfume packaging service, SHNAYI is engaged in the design, development, production, sale, and customer service of perfume and cosmetic packaging. We are committed to providing you with the most suitable and stunning perfume packaging solutions. If you want to wholesale glass perfume bottles, it is wise of you to contact them.
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Post time: 3月-02-2022
