While it may seem incongruous to imagine that the visual aspect of a perfume is sometimes more important than the olfactory, the idea of designing a perfume from the outside has been the standard operating procedure for many years. It's like the proverbial putting the cart before the horse, but that doesn't mean that designers are free to design whatever they want. In fact, it usually incorporates them into a more thoughtful approach. The bottle will not only take the shape of the final recipe, but it will also tell a story through its presence. 

There is no doubt that due to the rise of online shopping and the lure of convenience for the modern consumer, bottle design is more important than ever to the creators and suppliers of contemporary fragrances. Since there is no tactile or interpersonal communication in cyberspace, the visual impact of the perfume attracts and excites consumers' interest. French designer Thierry De Baschmakoff says: "The bottle is the first form of communication with scent and the first contact people have with it. So, of course, it has to resonate." It is masterful attention to every aspect of development and packaging that draws the consumer into the luxurious universe of scents captured in the bottle. It is the gateway to an olfactory adventure that both attracts attention and helps sell perfume.