Isitsha esikhulu sokupakisha sezimonyo asilutho ngaphandle kwezigaba ezintathu: amabhodlela engilazi, amabhodlela epulasitiki, namashubhu ezimonyo.Bonke badlala izindima ezibalulekile ezihlukene ekufakweni kwezimonyo.Phakathi kwazo: amabhodlela engilazi afaka ngaphezu kuka-8%, futhi ngaphezu kwe-90% yamanye amasheya emakethe amabhodlela epulasitiki, amashubhu wezimonyo, njll. Nokho, kukhona into ekhethekile embonini yezimonyo, okungukuthi, "high- izimonyo zokuphela zonke zincamela ukupakishwa kwebhodlela lengilazi."
Kungani izimonyo ezisezingeni eliphezulu zithanda ukupakishwa kwebhodlela lengilazi?Siyini isizathu salokhu?Njengeumenzi ochwepheshe wamabhodlela engilazi yezimonyo, i-OLU izoxoxa futhi ixhumane nawo wonke umuntu ngokombono weabahlinzeki bebhodlela lengilazi.
Ingabe kungcono ukupakisha izimonyo emabhodleleni engilazi noma amabhodlela epulasitiki?
Uma kufikaukupakishwa kwezimonyo, ikakhulukazi imikhiqizo yokunakekelwa kwesikhumba, ukukhetha ukuthi ibhodlela lengilazi noma ibhodlela lepulasitiki lingcono kunengxabano isikhathi eside, kodwa kubonakala sengathi akekho ongaqinisekisa omunye, futhi wonke umuntu usakhetha into yokupakisha acabanga ukuthi "ifanelekile." ".
Empeleni,kungakhathaliseki ukuthi amabhodlela engilazi noma amabhodlela epulasitiki, lezi zinto zokupakisha azilungile neze noma zimbi.Izinkampani ezihlukene, izinhlobo ezahlukene zemikhiqizo, kanye nemikhiqizo ehlukene ikhetha ukusebenzisa izinto zokupakisha ezihlukene ngokuya ngohlobo lwazo kanye nokuma komkhiqizo, izindleko, kanye nezidingo eziqondiswe kwinzuzo.Izinto zokupakisha "ezifanelekile" (eziyinhloko) kufanele kube yindaba nje.
Okulandelayo, ake sihlaziye izinzuzo, ukungalungi, kanye nomehluko phakathi kwamabhodlela engilazi namabhodlela epulasitiki, okungakusiza kangcono ukuthi wenze ukukhetha.
Izinzuzo kanye Nobubi Amabhodlela Epulasitiki
inzuzo
1. Uma kuqhathaniswa nemikhiqizo yengilazi, amabhodlela epulasitiki anesisindo esiphansi, isisindo esilula, ukukhanya okuguquguqukayo, akulula ukuphuka, ukugcinwa okulula nokuhamba, futhi kulula kubathengi ukuthwala nokusebenzisa.
2. Amabhodlela epulasitiki anokumelana nokugqwala okuhle, ukumelana ne-asidi ne-alkali, ukumelana nomthelela, amandla aphezulu emishini, ukubunjwa okulula, nokulahlekelwa kokukhiqiza okuphansi.
3. Imikhiqizo yepulasitiki kulula ukuyifaka umbala, futhi nemibala ingashintshwa njengoba kudingeka, okwenza kube lula ukubona izidingo zomklamo wokupakisha.
4. Amabhodlela epulasitiki abiza kancane kakhulu kunamabhodlela engilazi.
ukushiyeka
1. Izinto zepulasitiki zijwayele ukusabela kwamakhemikhali ngezimonyo, ezingabangela izimonyo ukuba ziwohloke kalula.
2. Amabhodlela epulasitiki ashajwa kalula ngogesi omile futhi indawo engaphezulu ingcoliswa kalula.
3. Iziqukathi zokupakisha zepulasitiki azihambisani nemvelo, futhi izinto ezilahliwe zizodala ukungcoliswa kwemvelo.
4. Iziqukathi zokupakisha zepulasitiki sezizonke zibukeka ishibhile futhi aziwufanele umzila wezinga eliphezulu.
Izinzuzo zamabhodlela engilazi kanye nokubi
inzuzo
1. Amabhodlela engilazi anezinto ezinhle zokuzinza nezivimbelo, awanabo ubuthi futhi awanuki, futhi awathambekele ekuphenduleni kwamakhemikhali ngemikhiqizo yokunakekelwa kwesikhumba noma ukuwohloka.
2. Ibhodlela lengilazi linokukhanya okuphezulu futhi okuqukethwe kuyabonakala."Umphumela + wokubukeka" udlulisela umuzwa wokuma okuphezulu kubathengi.
3. Amabhodlela engilazi anokuqina okuhle, awakhubazeki kalula, futhi asindayo.Abathengi bawabambe ngesisindo esengeziwe futhi bazizwe bezinto ezibonakalayo.
4. Amabhodlela engilazi anokubekezela okuhle kwezinga lokushisa futhi angenziwa inzalo emazingeni okushisa aphezulu futhi agcinwe emazingeni okushisa aphansi.Amabhodlela engilazi ayasebenza kakhulu futhi acophelela kakhulu ukuvala amagciwane kunamabhodlela epulasitiki.
5. Amabhodlela engilazi angakwazi ukugaywa kabusha futhi asetshenziswe kabusha futhi awanakho ukungcoliswa kwemvelo.
ukushiyeka
1. Amabhodlela engilazi ayaphuka, aphuka kalula, futhi kunzima ukuwagcina nokuwahambisa.
2. Amabhodlela engilazi asindayo futhi anezindleko zokuthutha ezeqile, ikakhulukazi ukulethwa kwe-e-trade ingcaca.
3. Ukucubungula amabhodlela engilazi kudla amandla amaningi futhi kungcolisa imvelo.
4. Uma kuqhathaniswa namabhodlela epulasitiki, ukusebenza kokuphrinta kwamabhodlela engilazi kubi.
5. Uma kuqhathaniswa namabhodlela epulasitiki, amabhodlela engilazi anezindleko eziphakeme, izindleko zokuvula isikhunta eziphakeme, kanye nenani elincane le-oda elincane.
Kafushane, ngokuhlaziywa okuqhathanisayo "kwezinzuzo" kanye "nobubi" bezinto ezimbili zamabhodlela okupakisha, kungabonakala ukuthi zinezakhiwo ezahlukene, izici, kanye nezinzuzo."Izinzuzo" kanye "nokubi" kucace kakhulu.
Mina ngokwami ngicabanga ukuthi uma izindleko, ukugcinwa kanye nokuthutha, kanye nokusebenza kokuklama kucatshangelwa, ama-brand ezinkampani angakhetha amabhodlela epulasitiki;uma ukuzinza kwekhwalithi, ukubukeka komkhiqizo, kanye nebanga lomkhiqizo kucatshangelwa, ikakhulukazi ngezimonyo ezisezingeni eliphezulu, izinhlobo zezinkampani zingakhetha amabhodlela engilazi.
Isizathu sokuthi kungani izimonyo eziphezulu zikhetha ukupakishwa kwebhodlela lengilazi
Njengoba kuyi-cosmetic ephezulu, ukubekwa komkhiqizo kunquma ukuthi hhayi kuphela okuqukethwe kwezimonyo ngokwayo, kodwa futhi impahla yokupakisha, okuyisici esibaluleke kakhulu ekuboniseni ukubukeka, kufanele ikwazi ukukhombisa futhi idlulisele phezulu. -ukuphela kwekhwalithi yomkhiqizo.Izizathu zokuthi kungani izimonyo ezisezingeni eliphezulu zikhetha ukupakishwa kwebhodlela lengilazi zingafingqwa ngale ndlela elandelayo:
1. ukunambitheka kobuhle
Amabhodlela engilazi aveza ukunethezeka, ubuhle, nobunkimbinkimbi.Ukucaca nokucaca kwengilazi kuvumela abathengi ukuthi bajabulele umbala, ukuthungwa kanye nekhwalithi yemikhiqizo engaphakathi.Imikhiqizo yezimonyo esezingeni eliphezulu ivame ukulwela ukudala i-premium nesipiliyoni esikhangayo kumakhasimende abo, futhi amabhodlela engilazi asiza ukuthuthukisa lo muzwa.
2. Isithombe somkhiqizo kanye nombono
Ukupakishwa kwebhodlela lengilazi kusiza ukusungula nokuqinisa isithombe somkhiqizo esiphezulu, sekhwalithi ephezulu nesihlukile.Isisindo, ukuthungwa kanye nokuzwakala kwebhodlela lengilazi kudlulisa umuzwa wekhwalithi nobuciko, ngokuhambisana nesithombe esifiswa umkhiqizo wezimonyo owubukhazikhazi.Ukuhlanzeka okuphelele, ukuhlonishwa kanye nobuhle yizinto ezikhangayo zamabhodlela engilazi.Ukunaka idizayini yebhodlela lengilazi kanye nemininingwane yokupakisha ehlobene kungathuthukisa umbono ophelele womkhiqizo nomkhiqizo.Mayelana nokuboniswa kwetheminali, ukumaketha kwesigcawu, ukumaketha komkhathi, njll., izimonyo zamabhodlela engilazi zinenzuzo kakhulu futhi zinamandla.
3. Bonisa ukubaluleka kwezimonyo futhi uthuthukise ukunambitheka kwezimonyo
Izimonyo zivame ukuthwala amathemba okuphishekela ubuhle.Kunezindaba namaphupho ahambisana nokuzalwa kwabo.Inani elingokwengqondo lezimonyo lidlala indima enkulu.Njengezimonyo, amabhrendi amakhulu angabiza iprimiyamu ephezulu kunemikhiqizo ejwayelekile.Intengo yezimonyo ifaka inani lezengqondo lokubukeka komkhiqizo, umhlobiso webhodlela lengilazi, uphawu lokuhweba, isithombe sebhizinisi nezinye izici.
Imfashini namasiko ezimonyo ngokuvamile yilokho esikubiza ngokuthi ukunambitheka.Indlela yokubonisa ukunambitheka kwezimonyo, ngaphezu kokukhangisa komkhiqizo nokuboniswa kwekhawunta yomkhiqizo, amabhodlela engilazi ayisixhumanisi esibalulekile nesithwali esibalulekile.Ibhodlela lengilazi elihloniphekile alikwazi nje ukuvuselela izinzwa zabathengi, kodwa futhi libonise ngokugcwele ukunambitheka komkhiqizo.Ngaphezu kwalokho, umuzwa osindayo wamabhodlela engilazi ungaphinda kabili ukwethenjwa kwabathengi futhi uthuthukise izinga lezimonyo, okuyinto into engeke yenziwe ukupakishwa kwepulasitiki.
4. Gcina ubuqotho bomkhiqizo
Ingilazi ayisebenzi futhi ayingeneli, okuyenza ibe yinto efanelekile yokugcina ubuqotho nokuzinza kwamafomula ezimonyo.Amabhodlela engilazi anesithiyo esihle kakhulu somoya-mpilo, umswakama nokukhanya, okusiza ukuvikela imikhiqizo ekuwohlokeni, i-oxidation kanye nokungcola.Lokhu kubaluleke kakhulu kuzimonyo ezisezingeni eliphezulu ezivamise ukuqukatha izithako ezinhle noma ezibizayo, ikakhulukazi imikhiqizo yokunakekelwa kwesikhumba ene-antioxidant, anti-aging, kanye nemiphumela emhlophe.Lezi zakhi ziyaphila ngokumangazayo futhi zibekwe phansi kalula ngokukhanya.Ngaphandle kwezimonyo, amabhodlela engilazi anezindawo zokuvimba igesi ephezulu, okwenza amabhodlela engilazi abe yimpahla yokupakisha ekhethwayo yamakha neminye imikhiqizo eguquguqukayo futhi kulula ukulahlekelwa iphunga.Ngakho-ke, cishe konke ukupakishwa kwamakha emakethe kwenziwa ngamabhodlela engilazi.
5. ukucatshangelwa kwemvelo
I-Glass iyinto yokupakisha esimeme futhi ejabulisa imvelo. Iyakwazi ukuphinda isetshenziswe ngo-100% futhi ingagaywa kabusha unomphela ngaphandle kokulahlekelwa yikhwalithi.Imikhiqizo yezimonyo esezingeni eliphezulu ebeka phambili ukusimama kanye nesibopho sezemvelo ikhetha amabhodlela engilazi ukuze inciphise i-carbon footprint yawo futhi ikhuthaze umnotho oyindilinga.
6. Amathuba okwenza ngendlela oyifisayo kanye namabhrendi
Amabhodlela engilazi anikeza amathuba amaningi okwenza ngokwezifiso kanye nokufaka uphawu.Zingaqoshwa, ziqoshwe noma zihlotshiswe ngezimo eziyingqayizivele, amaphethini noma ama-logo, okuvumela imikhiqizo yezimonyo esezingeni eliphezulu ukuthi yenze amaphakheji ayingqayizivele futhi abonakalayo afana nesithombe somkhiqizo wabo.Izinketho zokwenza ngokwezifiso zisiza ukuhlukanisa imikhiqizo emakethe futhi zikhulise ukwethembeka komkhiqizo.
7. Ukuhambisana nokwakheka okuhlukile
Amabhodlela engilazi ahambisana nezinhlobonhlobo zamafomula ezimonyo, okuhlanganisa ama-serum, uwoyela, izinto zokuthambisa, neziqholo.Ingilazi ayisebenzi futhi ayiphenduli ngomkhiqizo, iqinisekisa ukuthi ifomula ihlala izinzile futhi ingaguquki.Lokhu kuguquguquka kwenza amabhodlela engilazi abe yisinqumo sokuqala sezimonyo ezisezingeni eliphezulu ezivame ukunikela ngemikhiqizo eminingi.
8. Ulwazi lomsebenzisi nokwaneliseka
Amabhodlela engilazi ahlinzeka ngolwazi lomsebenzisi owanelisayo.Isisindo nokuqina kwengilazi kudlulisa umuzwa wokunethezeka nokuqina.Ubushelelezi kanye nokusebenziseka kalula kwendawo yengilazi kunikeza abathengi isipiliyoni esimnandi sokuthinta.Ukwengeza, amabhodlela engilazi angagcwaliswa kabusha noma asetshenziswe kabusha, okuvumela abasebenzisi ukuthi baqhubeke nokujabulela ukupakishwa ngemuva kokusetshenziswa kwabo kokuqala komkhiqizo.
Indlela yokukhetha abakhiqizi bebhodlela lengilazi yezimonyo
Izizathu zokuthi kungani izimonyo ezisezingeni eliphezulu zivame ukukhetha amabhodlela engilazi zihlaziywe ngenhla, ngakho-ke ukuthi izinhlobo zezinkampani zezimonyo zikhetha kanjani abakhiqizi bebhodlela lezingilazi "ezinhle kakhulu" seziyisihluthulelo.Ngakho-ke, lapho ukhetha umenzi webhodlela lengilazi yezimonyo, kubaluleke kakhulu ukuhlola umkhiqizo - ngoba kuhilela ikhwalithi, ikhwalithi, intengo, ukusebenza kahle, ukuncintisana kwemakethe, inzuzo yenkampani nezinye izici eziningi.
Ngakho-ke, ungakhetha kanjani umenzi webhodlela lengilazi yezimonyo?Ngemva kokuyihlela kahle, sikholwa ukuthi izimboni zokukhetha umkhiqizo ngokuvamile zingahlola, zihlole futhi zikhethe kulezi zici ezintathu ezilandelayo:
1. Amakhono okuklama nokuthuthukiswa, ubuchwepheshe obusha
Ukubukeka, isitayela kanye nekhwalithi yamabhodlela engilazi kubonisa ukuklama nokuthuthukiswa kwamakhono kanye nobuchwepheshe obusha babakhiqizi bamabhodlela engilazi.Ngakho-ke, lesi yisici sokuqala ekukhetheni inkampani.Ikakhulukazi kuma-brand adinga ukuvula "isikhunta sangasese", kufanele acabangele amandla enkampani "yokuvula isikhunta", okuhlanganisa ukuklama, ukukhethwa kwezinto ezibonakalayo, umjikelezo, izindleko, imininingwane yenqubo, imiphumela, njll.
2. Intengo yebhodlela lengilazi nokusebenza kwezindleko
Intengo kanye nokusebenza kahle kwezindleko zamabhodlela engilazi kuyizikhali ezinamandla ezinquma ukuncintisana kwemakethe yezimonyo zomkhiqizo endaweni ye-homogeneity nokukhiqiza ngokweqile.Ngokuvamile, ngamabhodlela engilazi "ashibhile futhi aphezulu" kuphela lapho izinkampani zingaba nezinzuzo zomkhiqizo kanye nemikhawulo yenzuzo enengqondo ngokuncintisana.
3. Isikali sokukhiqiza nokusebenza kahle kokukhiqiza
Iziqu zokukhiqiza zomkhiqizi wamabhodlela engilazi, inombolo yemigqa yokukhiqiza, okokusebenza kokukhiqiza, ikhwalithi yokukhiqiza, kanye nokusebenza kahle kokukhiqiza kunquma ngokuqondile inani nesivinini sokuhlinzekwa komkhiqizo esikhathini sakamuva, futhi kunqume ngokungaqondile ukusebenza komkhiqizo wenkampani.Ngale ndlela, singakwazi ukuvimbela ngempumelelo noma ukunciphisa inani lemikhiqizo enekhwalithi esezingeni eliphansi, ukulethwa sekwephuzile noma ukulethwa okunganele esikhathini esizayo.
Isiphetho
Ngenhla kwethulwe ukuthi kungani izimonyo ezisezingeni eliphezulu zikhetha ukupakishwa kwengilazi, futhi yethule indlela yokukhetha abahlinzeki bebhodlela lengilazi yezimonyo, kwase kuthi ekugcineniUmkhiqizi webhodlela lengilazi yezimonyo waseShayina, bese ngizincoma.
I-OLU ingomunye wabahlinzeki bebhodlela lengilazi yezimonyo abaqeqeshiwe eChina.Sinesipiliyoni seminyaka ecishe ibe ngu-20 embonini, izinkulungwane zesikhunta ongasisebenzisa mahhala, futhi sikunikeza amanani ancintisanayo ukuze wehlise izindleko zokupakishwa kwengilazi yezimonyo futhi ukhuphule umkhawulo wenzuzo yakho.Imboni yethu isebenzisa imishini yokukhiqiza ethuthuke kakhulu, inendawo yokugcina impahla enkulu kunazo zonke endaweni yokukhiqiza ibhodlela lengilazi, futhi inenani elikhulu lesitoko esilungile ongakhetha kukho.Uma unomkhiqizo wakho futhi udinga ukwenza ngendlela oyifisayo, singakunikeza isisombululo sokupakisha sokuma okukodwa.Ubuchwepheshe bethu bokucubungula ibhodlela lengilazi buvuthiwe, futhi singanikeza okuhlukahlukeneukucubungula ubuchwepheshenjengokuphrinta isikrini, ukuhlanganisa, ukuqopha, ukugxiviza okushisayo, ukuqhwaza, nokulebula.Uma uyidinga, ungasithinta ukuze uthole amasampula wamahhala, futhi uzokwazi ukuthi athini amabhodlela engilazi ekhwalithi ephezulu uma uwabambe ngezandla zakho!Thumela uphenyo namuhla!
Isikhathi sokuthumela: 1月-25-2024
