Imikhiqizo ye-Skincare ibilokhu iphakathi kwezentengiselwano zendabuko, kanye ne-e-commerce namuhla.Eqinisweni, umklamo wokupakisha ubaluleke kakhulu kunoma iyiphi impahla.Ukupakishwa kwe-Skincareukwakheka kunomthelela ezinqumweni zokuthenga zabathengi abaningi.Ngaphezu kwalokho, imakethe yezimonyo nezimpahla zikanokusho kulindeleke ukuthi ifinyelele ku-$716 billion ngo-2024, okwenza imiklamo eyingqayizivele yokupakisha idingeke nakakhulu kulo mkhakha.Uma kubhekwa ukuncintisana okukhulu, kubalulekile kunoma iyiphi inkampani yezimonyo ukuthi iqonde izici eziyinhloko ezenza imiklamo yokupakisha igqame.
Isitayela
Okokuqala, nquma ukuthi yisiphi isitayela oyifunayo.Ngokwazi ukuthi yisiphi isitayela osifunayo, yonke idizayini yakho izoqondiswa futhi isebenze kahle.Ukunquma isitayela kusukela ekuqaleni kusiza ukuqinisekisa ukuthi iphakheji oyidalayo iyahambisana nemigomo yakho yonke yedizayini.Isitayela sizokusiza futhi ukuthi ubone ezinye izakhi zedizayini okudingeka uzicabangele.Iphuzu liwukuthi uma wazi isitayela osifunayo, ungakwazi ukwengeza izakhi ezifanele kakhulu ukwenza umklamo wakho ugqame.
Imibala
Lapho ukhetha imibala yakhoukupakisha izimonyo, kufanele ukhethe imibala ehambisana nobuntu bomkhiqizo wakho.Ngaphezu kwalokho, udinga okuthile okuzodonsa ukunaka kwekhasimende futhi kwenze umkhiqizo wakho ugqame emncintiswaneni.
Emhlabeni wokuncintisana wobuhle nezimonyo, ukuheha amakhasimende akho kubaluleke kakhulu.
Ukukhetha iphalethi yomkhiqizo wakho kufana nokukhetha iphalethi ye-eyeshadow ebalulekile yesizini.Ufuna ukuyigcina ingokoqobo futhi ubonise ubuntu bomkhiqizo wakho.Ngesikhathi esifanayo, kufanele ube ohlukile emncintiswaneni.
Khetha iphalethi yomkhiqizo engagqami kuphela emashalofini kodwa futhi edala ukuxhumana okuqinile nomkhiqizo wakho.
Amafonti
Uma ufuna okuthile okuhlukile kumkhiqizo wakho noma okuthile okudonsa ukunaka kwekhasimende ngokushesha, ungasebenzisa kahle amafonti ngaphezu kwemibala.Njengemibala, amafonti angasiza umkhiqizo wakho ugxume emashalofini.Ngaphezu kwalokho, ibonisa ubuntu bomkhiqizo wakho futhi ifanelana nesitayela sonke.Enye into okufanele uyicabangele ukuthi ifonti izobukeka kanjani emaphaketheni akho.Khumbula nje ukwenza ifonti ibe lula futhi icace ngokwanele ukuze ifundeke.Thola ulwazi olubalulekile ofuna ukulitshela amakhasimende akho emaphaketheni.
Okulandelayo, kufanele uqoqe lonke ulwazi kanye ne-ICONS ezidingekayo ekufakweni.Izinto ezijwayelekile zivuliweiziqukathi zezimonyofaka amakhophi omkhiqizo, amalebula aphelelwe yisikhathi, namalebula asexwayiso kahulumeni.Ngaphezu kwalokho, udinga isithombe ukuze ubonise ukuthi umkhiqizo wakho awungcoli.Imifanekiso eyengeziwe nezithombe kungase kube usizo.Qoqa zonke lezi zinto ukuze ukwazi ukuzihlela kahle kumklamo wakho wokupakisha.
Manje, usulwazi uhlobo olufanele lokupakisha lomkhiqizo wakho, yisikhathi sokucabanga ngedizayini.
Into yokuqala okufanele uyenze ukukhetha indawo yokuxhumana.Uma amakhasimende akho ebuka umkhiqizo wakho, umkhiqizo wakho "ungakhuluma" nawo ngaso leso sikhathi.Kufanele ulethe umlayezo ohehayo ukuze ugcine amakhasimende enomkhiqizo wakho.Uma kungenjalo, bazothuthela kwenye indawo eshalofini.Ngakho-ke, khetha into eyodwa ofuna ukuthi ikhasimende lazi ngomkhiqizo.Noma yini oyikhethayo, udinga ukuyenza ibonakale emaphaketheni.
Amalogo asiza ukwakha ukuqwashisa ngomkhiqizo.Ngelogo, amakhasimende akho azokwazi ukuthi umkhiqizo awuthengayo owakho.Ngakho-ke, kufanele wazi ukuthi ukwakheka kwe-logo kubaluleke kakhulu.Kungcono ukubeka uphawu ngaphambili naphakathi nendawo.Ngokuqondene nelogo ngokwayo, kungcono ukwengeza okuthile okuhlukile.Ingabe imikhiqizo yakho iqukethe izithako ezizomangalisa amakhasimende akho futhi ziwakhuthaze ukuthi athenge imikhiqizo yakho?Lokhu kungaba isici esiyinhloko sokuklama.Gxila ezintweni ezibalulekile zokwakheka kwephakheji lakho ukuze uqinisekise ukuthi umlayezo wakho oyinhloko ufinyelela kumakhasimende akho.
Okulandelayo kuza ukukhethwa kwezinto zokupakisha kanye nezinketho zokuphrinta ezikhethekile.
Kunezinketho eziningi zokuthuthukisa ikhono lakhoamabhodlela yezimonyo nezimbiza.Kodwa khumbula ukuthi ukupakisha okuyinkimbinkimbi kungasho nezindleko eziphezulu.Izinhlobo ezehlukene zemikhiqizo zinezidingo ezihlukene zokupakishwa.Isibonelo, uma uzosebenzisa umkhiqizo wakho eshaweni, kungcono ukusebenzisa into engangeni manzi eboshiwe.Ezinye izinketho zokuklama zingenza ukupakishwa kwakho kubukeke kukuhle.Okufana ne-aluminium foil, i-embossing noma uyinki we-3D kuzonikeza iphakheji yakho umuzwa wokunethezeka wezinga eliphezulu.Kodwa futhi bangakhuphula izindleko zakho ngephakheji ngalinye.
Mayelana NATHI
U-SHNAYI ungumphakeli ochwepheshe embonini ye-glassware yaseChina, sisebenza kakhulu kuyoingilazi skincare emaphaketheni, amabhodlela okukhipha insipho yengilazi, izitsha zamakhandlela ezingilazi, amabhodlela engilazi e-reed diffuser, neminye imikhiqizo yengilazi ehlobene.Siyakwazi futhi ukuhlinzeka ngesithwathwa, ukuphrinta kwesikrini sikasilika, ukupenda kwesifutho, ukugxiviza okushisayo, nokunye ukucubungula okujulile ukuze sifeze izinkonzo "zesitolo esisodwa".
Ithimba lethu linamandla okwenza ngendlela oyifisayo ukupakishwa kwengilazi ngokuhambisana nezidingo zamakhasimende, futhi linikeze amakhasimende izixazululo ezinobuchwepheshe ukuze akhuphule inani lomkhiqizo wabo.Ukwaneliseka kwamakhasimende, imikhiqizo yekhwalithi ephezulu, kanye nesevisi elula kuyizinjongo zenkampani yethu.Sikholelwa ukuthi siyakwazi ukusiza ibhizinisi lakho ukuthi likhule ngokuqhubekayo kanye nathi.
SIYADALA
SIYAKUSHIYA
THINA ISIXAZULULO
I-imeyili: merry@shnayi.com
Ucingo: +86-173 1287 7003
Isevisi Yakho Ye-inthanethi Yamahora angama-24
Isikhathi sokuthumela: 10月-31-2022
